Spanish general strike

Spain is going through a really hard time. Yesterday was the day of a general strike called in protest at the government's labor market reforms. With the EU's highest rate of unemployment, Spain is under pressure to reduce its budget deficit and bring its public finances under control.


In the capital, Madrid, 900.000 people took part in protest marches. Bus and rail services were kept to a minimum service. 


The government insists the reforms will create a more flexible system for business and workers, in a country with a stagnant economy that needs to start creating jobs.

`Write the future´

I was impressed by this ad the first time I saw it! This is one of the most popular an innovative videos of 2010. With this campaign, Nike allow us to give a glimpse into the future to see what the players were really playing for.

‘Write the future’ was a very successcul campaign, increasing the orders for Nike products 7% globally. It also helped Nike to become the most shared brand online in 2010!

Do what you love

I've read an article by Susan Biali that talks about how being good at something doesn't mean you should be doing it. We have to make decisions every day; ones are more difficult than others. 

I remember when I graduated from high school 3 years ago and I had to decide what degree I wanted to study at college. My family and my friends tried to help me but I thought it was a decision that only depended on me. I decided to study international business. I was not sure if that was the best decision at the time but now I know that I couldn't have made a better choice. I chose something that I am really passionate about. This give me a strong sense of purpose and it is part of my happiness.

Do what you really want to do. There is no reason not to follow your hearth. The world is rule but those who love what they do.

What a beautiful day!

Weather seems to influence human behavior in a variety of ways. Researchers in Germany sought to examine whether day-to-day weather affected people's moods. The studies suggest that temperature, wind, sunlight, rain and snow influence our emotions. The day's weather could seriously affect how we feel.

I have found in the Journal of Retailing and Consumer Services that weather also affects consumer decision making. Temperature, humidity, snow fall, and, especially sunlight, can affect retail sales.There is a positive relationship between exposure to sunlight and spending.

Mirror behavior

I am drinking coffe in Starbucks with my best friend Shellie and she just talked to her little cousin on the phone. She is 7 years old and she told her that she can't wait until Monday to show her nails to the girls in her school!

My little cousin is also always imitating what I do. She loves wearing my clothes and experimenting with my make up and hair stuff!

Children usually pattern themselves after what they see their parents or their older siblings do.I think the exposure to values and ideas are the strongest and most important influences that parents have over children in their lives but kids also imitate little things. 

A recent study done at Yale University could not provide any explanation for why kids imitate adults actions, which suggests that it is an automatic action.

San Fermin

Every year from July 7th-14th thousands pack into Pamplona to start Spain's most famous bull-running fiesta to honour Navarre capital's patron saint, San Fermin.

In the bull-running a number of fighting bulls are let out onto the streets. The runners dash along in front of the bulls, aiming to feel the breath of the bull on their backs, getting as close as possible.

Today, we were talking in class about motivation, a reason to act in a particular way. What motivates people to participate in the running of the bulls?

We will never know the reason that motivated the first man to run in front of the bulls. The most common reason used to be the imitation of behavior, wanting to act like the older people that run with the bulls.

Hobby, passion, loyalty to the rite, promises, tributes?

Each runner is different and leads behind their story.

Does what you wear define you?

My mom used to tell me "You are who you hang out with. You are what you do" But what about "You are what you wear"?

I don’t think what you wear defines who you are, but unfortunately it is what other people define you by. While you can tell a lot about a person by the way they dress, clothes don't tell the whole story of who you are. It doesn't define you, but it is an expression of yourself. It expresses the way you feel about your body and how do you like other people to see you.

Taylor Swift and Lady Gaga are two influential figures who have made great impact in the rapidly-changing music business.

Taylor Swift

Lady Gaga

Swift doesn’t have a sexual image,  and her songs are introspective and confessional, not gimmicky and exhibitionist.  Lady Gaga has her own, special perception of fashion and considers her outfits vital part of her music performances on stage or at her videos.

Two different music and clothing styles. Two different ways of expression.