If you say you're going to buy something, you're more likely to do it!
I was reading the news and I found out that stating an intention leads consumers to action and makes certain brands come to mind, which then influences brand choices. The intention puts the intention-related brand to the front of consumers' minds and pushes other well-liked brands to the back until the consumer has accomplished the intention.
Great post -- can you link to the source (or at least tell us where you read it)?
ReplyDeleteYes! I read it in this page: http://www.sciencedaily.com/news/mind_brain/consumer_behavior/
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