Sunday, April 29, 2012

Wear-sweatpants-week

It is finals week not wear-sweatpants-week!

I am not discriminating against sweats, but I don't want them to turn into a lifestyle. The are so many comfy pants out there that are a lot more attractive. Just because you feel overwhelmed and stressed out, there’s no need to dress like you just got out of bed. If you dress well, you will boost your self-esteem and you will study better.
Be one of the 5 students not wearing sweatpants this week!

Saturday, April 21, 2012

Artificial beauty

During the past years, there is probably not one image that has not been retouched. Celebrities and models look artificial and perfect all the time. Perfection does not exist, so just be yourself and you will be as beautiful as you want to be!

Friday, March 30, 2012

Spanish general strike



Spain is going through a really hard time. Yesterday was the day of a general strike called in protest at the government's labor market reforms. With the EU's highest rate of unemployment, Spain is under pressure to reduce its budget deficit and bring its public finances under control.


In the capital, Madrid, 900.000 people took part in protest marches. Bus and rail services were kept to a minimum service. 


The government insists the reforms will create a more flexible system for business and workers, in a country with a stagnant economy that needs to start creating jobs.

Sunday, March 25, 2012

`Write the future´


I was impressed by this ad the first time I saw it! This is one of the most popular an innovative videos of 2010. With this campaign, Nike allow us to give a glimpse into the future to see what the players were really playing for.

‘Write the future’ was a very successcul campaign, increasing the orders for Nike products 7% globally. It also helped Nike to become the most shared brand online in 2010!

Saturday, March 24, 2012

Do what you love

I've read an article by Susan Biali that talks about how being good at something doesn't mean you should be doing it. We have to make decisions every day; ones are more difficult than others. 

I remember when I graduated from high school 3 years ago and I had to decide what degree I wanted to study at college. My family and my friends tried to help me but I thought it was a decision that only depended on me. I decided to study international business. I was not sure if that was the best decision at the time but now I know that I couldn't have made a better choice. I chose something that I am really passionate about. This give me a strong sense of purpose and it is part of my happiness.

Do what you really want to do. There is no reason not to follow your hearth. The world is rule but those who love what they do.


Sunday, March 11, 2012

What a beautiful day!


Weather seems to influence human behavior in a variety of ways. Researchers in Germany sought to examine whether day-to-day weather affected people's moods. The studies suggest that temperature, wind, sunlight, rain and snow influence our emotions. The day's weather could seriously affect how we feel.


I have found in the Journal of Retailing and Consumer Services that weather also affects consumer decision making. Temperature, humidity, snow fall, and, especially sunlight, can affect retail sales.There is a positive relationship between exposure to sunlight and spending.

Saturday, March 10, 2012

Mirror behavior

I am drinking coffe in Starbucks with my best friend Shellie and she just talked to her little cousin on the phone. She is 7 years old and she told her that she can't wait until Monday to show her nails to the girls in her school!



My little cousin is also always imitating what I do. She loves wearing my clothes and experimenting with my make up and hair stuff!


Children usually pattern themselves after what they see their parents or their older siblings do.I think the exposure to values and ideas are the strongest and most important influences that parents have over children in their lives but kids also imitate little things. 

A recent study done at Yale University could not provide any explanation for why kids imitate adults actions, which suggests that it is an automatic action.

Wednesday, February 8, 2012

San Fermin

Every year from July 7th-14th thousands pack into Pamplona to start Spain's most famous bull-running fiesta to honour Navarre capital's patron saint, San Fermin.

In the bull-running a number of fighting bulls are let out onto the streets. The runners dash along in front of the bulls, aiming to feel the breath of the bull on their backs, getting as close as possible.



Today, we were talking in class about motivation, a reason to act in a particular way. What motivates people to participate in the running of the bulls?




We will never know the reason that motivated the first man to run in front of the bulls. The most common reason used to be the imitation of behavior, wanting to act like the older people that run with the bulls.



Hobby, passion, loyalty to the rite, promises, tributes?

Each runner is different and leads behind their story.



Sunday, February 5, 2012

Does what you wear define you?

My mom used to tell me "You are who you hang out with. You are what you do" But what about "You are what you wear"?

I don’t think what you wear defines who you are, but unfortunately it is what other people define you by. While you can tell a lot about a person by the way they dress, clothes don't tell the whole story of who you are. It doesn't define you, but it is an expression of yourself. It expresses the way you feel about your body and how do you like other people to see you.

Taylor Swift and Lady Gaga are two influential figures who have made great impact in the rapidly-changing music business.

Taylor Swift

Lady Gaga


Swift doesn’t have a sexual image,  and her songs are introspective and confessional, not gimmicky and exhibitionist.  Lady Gaga has her own, special perception of fashion and considers her outfits vital part of her music performances on stage or at her videos.

Two different music and clothing styles. Two different ways of expression.

Saturday, January 28, 2012

Shopaholic

I just watched the movie Confessions of a shopaholic with my roommate! 




Shopaholic is a term used to describe individuals who are addicted to shopping. Best example? Paris Hilton. Check out her closet!





http://www.getrichslowly.org/blog/2007/11/12/are-you-a-shopaholic-six-steps-to-curb-compulsive-spending/

I found in that page some habits that indicates a problem with shopping or spending:

  • Shopping of spending money as a result of being disappointed, angry or scared.
  • Shopping/spending habits causing emotional distress or chaos in one’s life.
  • Having arguments with others regarding shopping or spending habits.
  • Feeling lost without credit cards.
  • Buying items on credit that would not be bought with cash.
  • Spending money causes a rush of euphoria and anxiety at the same time.
  • Spending or shopping feels like a reckless or forbidden act.
  • Feeling guilty, ashamed, embarrassed or confused after shopping or spending money. Many purchases are never used.
  • Lying to others about what was bought or how much money was spent.
  • Thinking excessively about money.
  • Spending a lot of time juggling accounts and bills to accommodate spending.

Have you experienced some of these? Maybe you are a shopaholic! ;)

Friday, January 20, 2012

Things that you want

If you say you're going to buy something, you're more likely to do it!





I was reading the news and I found out that stating an intention leads consumers to action and makes certain brands come to mind,  which then influences brand choices. The intention puts the intention-related brand to the front of consumers' minds and pushes other well-liked brands to the back until the consumer has accomplished the intention.

WELCOME!

Hi everyone, and welcome to my new blog!


I am very excited to be writing my first blog post. I would love to hear any opinions that you have to offer.


Thanks,


Ana


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