Weather seems to influence human behavior in a variety of ways. Researchers in Germany sought to examine whether day-to-day weather affected people's moods. The studies suggest that temperature, wind, sunlight, rain and snow influence our emotions. The day's weather could seriously affect how we feel.
I have found in the Journal of Retailing and Consumer Services that weather also affects consumer decision making. Temperature, humidity, snow fall, and, especially sunlight, can affect retail sales.There is a positive relationship between exposure to sunlight and spending.
No comments:
Post a Comment