`Write the future´

I was impressed by this ad the first time I saw it! This is one of the most popular an innovative videos of 2010. With this campaign, Nike allow us to give a glimpse into the future to see what the players were really playing for.

‘Write the future’ was a very successcul campaign, increasing the orders for Nike products 7% globally. It also helped Nike to become the most shared brand online in 2010!